My Personal Brand

I have heard of personal branding but did not really know what it was. I have spent some of the day today looking over some personal brands by the experts, i.e. Bobbi Newman.

Judging from the information I have read, I know I need to make a plan to develop my personal brand and make some changes on my networks. I am listed on LinkedIn and Facebook. I am not completely happy with my facebook page. I have this nagging feeling my personal life and professional life should emain separate. But, I think I need to get over that.
I am very interested to hear what others think of my LinkedIn and Facebook profiles. What do I need to change or add?